tag:blogger.com,1999:blog-6424048801848149155.post6807232909658113110..comments2010-01-04T11:58:52.498-05:00Comments on Thinking Media: Launching ‘Kitchen Table Conversations’ …a new res...Bill Hildeboltnoreply@blogger.comBlogger2125tag:blogger.com,1999:blog-6424048801848149155.post-32738455975126903932010-01-04T11:58:52.498-05:002010-01-04T11:58:52.498-05:00Thanks for posting Steve. It seems like we've ...Thanks for posting Steve. It seems like we've recognized the same opportunity and are both pursuing it....and in pretty complementary ways. hopefully we can find a way to work together in 2010!Bill Hildebolthttp://www.blogger.com/profile/17329113868676157539noreply@blogger.comtag:blogger.com,1999:blog-6424048801848149155.post-14146446310566385032009-12-27T11:44:23.234-05:002009-12-27T11:44:23.234-05:00I like your approach and wish you well. After con...I like your approach and wish you well. After conducting and managing formal, costly ethnography studies, I decided to go low-budget and leverage guerilla techniques, placing Flip video cameras in the hands of target audiences and product teams, who then self-posted their clips to private areas of an online video archive service, and coupled with automated audio-to-text extraction to produce their narrations as companion files. I firmly believe that findings obtained through such in-home, at-work, at-store, in-car, etc. A/V studies reveal far deeper insights (not obtainable via other means) and far eclipse insights revealed from analysis of usage metrics.Steve Kuklanoreply@blogger.com