Avenue A / Razorfish's "Fair Trade" Article

Here is another fabulous article in the Collision of Commerce and Media space & it also comes from a digital agency. In this article, Frank Kochenash of Avenue A / Razorfish makes the most forceful argument we've seen around compensating community members on social networks. It's not just a good article, but it's a brave article because not only does it go against what people have been indoctrinated to believe, but it questions (to a degree) the business models that a lot of "Web 2.0" sites are pursuing. Hope you enjoy it: http://www.jefflanctot.com/2008/03/11/fair-trade-an-argument-for-rewarding-users-on-social-nets/