For those of you who haven't heard of it, The
DM News has been around for a long time. It's THE trade magazine for direct marketers...which in the old days was synonymous with direct mail. I've been reading it for years because I want to understand direct marketing, but frankly, it was a pretty boring read. About a year ago they underwent some kind of transformation and apparently decided that direct marketing was really an internet phenomenon and started covering all of these cool companies doing innovative commerce things online. I instantly became jealous and coveted having a piece in the mag. I'm not the kind of guy to beg for coverage, but my wish came true anyway a couple of weeks ago...and in spades. Click
here to read the full article on their site so they can get some advertising revenue. In case the link goes dead, I've copied the text below as well. Also, thanks to our friends at
Smarter.com for their good words in support of our partnership.
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